SEEQ Supply’s TikTok Shop Transformation with UpTk

Overview

SEEQ Supply, a brand offering juicy, light, and refreshing protein beverages, leveraged UpTk’s automation tools to achieve exponential growth on TikTok Shop. By automating affiliate management, streamlining sample requests, and nurturing creators, SEEQ Supply transformed its TikTok Shop program, growing from $138,780 in GMV before UpTk to $693,950 in GMV after implementing UpTk. This case study details their journey from managing affiliates manually to achieving automated success.

The Challenge: Managing Affiliates Manually

Limited Outreach
Before using UpTk, SEEQ Supply relied on time-intensive manual processes to recruit and manage affiliates, limiting their scalability.

Content Quality Gaps
Affiliates lacked clear guidance on creating high-performing videos, resulting in inconsistent engagement and sales.

Key Objectives

• Increase GMV by scaling affiliate recruitment.
• Provide affiliates with tools and guidance to create better-performing content.
• Automate communication to keep affiliates engaged and productive.

Performance Before UpTk

• Total GMV: $138,780
• Affiliate GMV: $103,280 (74% of total GMV)
• Creators: 273
• Videos Produced: 422
• Videos with 50k+ Views: 5

What SEEQ Supply Did with UpTk

1. Automated Affiliate Recruitment

Using UpTk’s automated DM outreach and sample management tools, SEEQ Supply sent over 47,000 affiliate invites, onboarding hundreds of new affiliates. These tools streamlined the recruitment process and allowed SEEQ to focus on high-performing creators.

2. Streamlined Sample Management

SEEQ Supply processed 3,450 sample requests through UpTk, ensuring timely approvals and automated updates to affiliates at every stage of the sample lifecycle.

3. Improved Content Quality with Flywheels

UpTk’s Flywheel feature provided affiliates with examples of top-performing videos, inspiring them to create engaging, high-converting content. This helped SEEQ Supply improve content quality and drive better results.

4. Automated Engagement with Bots

SEEQ Supply implemented a suite of bots to keep affiliates engaged:

• Bots notified affiliates when samples shipped and provided content inspiration.
• Follow-up bots nudged affiliates who hadn’t posted within 7, 14, or 30 days.
• Seasonal campaign bots highlighted promotions like Black Friday and Holiday Haul sales, boosting affiliate activity during key periods.

Performance After UpTk

• Total GMV: $693,950
• Affiliate GMV: $617,710 (89% of total GMV)
• Creators: 668 (+145%)
• Videos Produced: 1,122 (+166%)
• Videos with 50k+ Views: 18 (+260%)

Key Results

Revenue Growth
SEEQ Supply increased its GMV by 400%, growing from $138,780 to $693,950 in just three months after implementation.

Affiliate Impact
Affiliates drove 89% of total GMV, generating $617,710 through consistent engagement and improved content quality.

Content Success
Affiliates produced 1,122 videos, with 18 surpassing 50k views, thanks to Flywheel-provided examples and consistent follow-ups.

Scalable Growth
Automated outreach and engagement enabled SEEQ Supply to onboard 668 creators and scale its affiliate program efficiently.

Key Takeaways

Automation Drives Growth
UpTk’s tools allowed SEEQ Supply to scale affiliate recruitment and engagement, resulting in significant GMV growth.

Content Guidance Enhances Quality
Flywheels inspired affiliates to create impactful videos, improving visibility and driving sales.

Bots Ensure Engagement
Automated messaging kept affiliates motivated and active, ensuring consistent content output and results.

Sustainable Model for Success
SEEQ Supply’s use of UpTk created a scalable, data-driven framework for long-term growth.

Conclusion

SEEQ Supply’s journey with UpTk highlights the transformative power of automation in TikTok Shop affiliate programs. By automating outreach, providing content guidance, and engaging affiliates effectively, SEEQ Supply grew from $138,780 to $693,950 in GMV in just three months.

Quote from Tiktok shop account manager:

“Okay so I can only go back so far in our TTS analytics but in August our average GMV was around $15K with only 4,300ish creators. By December our GMV was $339,214 with over 37,800 creators. UpTk has helped us grow immensely by reaching more creators than we'd be able to alone. With UpTk we've become a top seller on TTS and created a community of dedicated creators who genuinely love our product (not too mention making money loving it!).”