Hiccaway's TikTok Shop Launch Success with UpTk

Overview

Hiccaway, a Shark Tank-featured brand offering an innovative straw-like device designed to stop hiccups by activating the diaphragm, launched its TikTok Shop presence in September 2024. By using automated DM outreach and target collaboration tools, Hiccaway onboarded hundreds of affiliates and achieved $71,448 in GMV and $58,615 in Affiliate GMV within just four months.

The Challenge: Entering TikTok Shop

Navigating TikTok Shop Ecosystem
While Hiccaway had a unique product and a strong brand presence, they were new to TikTok Shop and had to navigate the platform’s unique blend of affiliate marketing and content-driven sales.

Scaling Affiliate Recruitment
Finding and onboarding a large number of motivated affiliates efficiently required tools that could streamline outreach and track collaboration efforts.

Key Objectives

Build and manage a network of motivated affiliates.
Drive consistent content creation to showcase Hiccaway’s unique product.
Generate scalable GMV growth through affiliate contributions.

What Hiccaway Did with UpTk

1. Scaled Affiliate Recruitment with Automation

Using UpTk’s automated DM outreach and target collaboration tools, Hiccaway sent over 47,000 invites and onboarded hundreds of affiliates. These tools helped Hiccaway focus on high-quality creators, ensuring their program was efficient and impactful.

2. Streamlined Affiliate Engagement with Bots

Hiccaway implemented automated communication bots to manage the affiliate lifecycle, ensuring affiliates stayed engaged and productive:

Bots like the Intro Bot welcomed affiliates and introduced them to Hiccaway’s rewards structure.
Content Pending Bot provided top-performing video examples via UpTk’s Flywheel feature to inspire affiliates to create impactful content.
Follow-up bots like the 7-Day Nudge Bot and 14-Day Reminder Bot re-engaged inactive affiliates, keeping them on track with their content goals.

3. Leveraged Flywheel to Enhance Content Creation

UpTk’s Flywheel feature shared examples of high-converting videos with affiliates, helping them replicate successful content. This ensured affiliates had a clear understanding of what worked best for the brand on TikTok.

4. Optimized Seasonal Campaigns

Hiccaway utilized targeted bots to promote Black Friday and Holiday Haul campaigns, driving additional affiliate participation during peak sales periods.

The Bots: Driving Affiliate Engagement

Sample Shipped Bot: Informed affiliates when their sample was shipped, building excitement and clear communication.
Intro Bot: Introduced affiliates to Hiccaway’s program, including bonuses and commissions, motivating them to start posting.
Content Pending Bot: Followed up with affiliates who received samples, sharing Flywheel examples of high-performing videos to inspire content creation.
Video Posted Bot: Acknowledged affiliates for posting videos, encouraging continued engagement and content production.
7-Day Nudge Bot & 14-Day Reminder Bot: Re-engaged inactive affiliates to keep them posting consistently.
Black Friday Offer Bot & 5-Day Campaign Reminder Bot: Highlighted seasonal campaigns and bonuses, motivating affiliates to participate in high-sales periods.

Key Results

Affiliate-Driven Growth

Affiliates generated 82% of total GMV, showcasing the power of automated outreach and engagement.
Automated DM and target collaboration tools helped onboard hundreds of affiliates efficiently.

Content Success

Affiliates leveraged Flywheels to create engaging TikTok videos, enhancing visibility for Hiccaway’s unique product.

Automation Efficiency

By automating affiliate outreach and engagement, Hiccaway saved time and maximized ROI, focusing on growth strategies rather than manual management.

Seasonal Campaign Success

Black Friday and Holiday Haul campaigns, supported by bots, significantly boosted engagement and sales.

Key Takeaways

Automation Drives Recruitment Success
UpTk’s automated DM outreach and target collaboration tools allowed Hiccaway to onboard affiliates at scale while maintaining quality.

Flywheels Improve Content Quality
By sharing examples of top-performing videos, Hiccaway inspired affiliates to create impactful, high-performing content.

Reward Programs Motivate Creators
Incentives like commission bonuses and cash rewards attracted and retained top-performing affiliates.